At any given second, over 63,000 people are searching the internet. Each day, your website has a wealth of opportunities to appear before your ideal customer. If your website isn’t optimized to appear in search results, you may be missing out on a tremendous opportunity. Websites that appear on the first page of results receive almost 90% of clicks.
Focusing on search engine optimization for your webpage can increase organic traffic. More traffic will hopefully lead to more sales. However, SEO can offer several other benefits besides increased traffic. Here are some reasons why you need to focus on providing optimized content for your webpage.
Find Your Target Audience
Potential consumers rely on search engines when they want an answer to a question. People search when they want to learn more about a product. Search results help consumers compare products and form opinions that lead to purchase.
Optimizing your webpage to rank high in search results will help your business get in front of consumers when they are considering making a purchase. In fact, 41% of consumers will conduct a search and visit a business’ website prior to making a purchase.
Your SEO strategy should focus on common keywords your ideal customer uses when researching and preparing to make a purchase for the services or products you provide.
Stay Ahead of Competitors
Search results appear in a ranked order. The first result receives an average of 20% of all clicks, while the second result only gets 13%. If you are able to use SEO to achieve the #1 ranking, then you can get more clicks than your competitors, driving more business towards your website.
Measure Results
While SEO does take some time to gain traction, you will be able to measure your efforts and visualize the results you are achieving. There are plenty of tools available to help gain insight into your search result rankings, referral sources, and conversions. This will help your business see the ROI for all of your optimization efforts.
Build Your Brand
Search engine results are part of your company’s overall image. Choosing which keywords to focus on and rank for helps to create your brand image for the consumer. Always keep your brand tone in mind when creating any content that could end up in search results. This will help show potential customers a unified brand.
Optimizing your website for search results can have a dramatic impact on your business. Executing a solid SEO strategy takes time, energy and consistency. Only then can your company reap the rewards by ranking high in the search results.