If you want to connect with your clients over social media, you need to have an Instagram account, especially if most of your customers are young. However, simply using the app’s tools, particularly its video capabilities, does not necessarily mean that your sales will increase. To drive up your profits, use these tips to guide your Instagram marketing strategy.
Know Your Competitors
Almost every company uses Instagram today, and when users open the app, they have access to millions of photos and clips. To make your marketing materials stand out, you need to know what your competitors post every day. Figure out the content that your clients are sick of seeing, and find ways to create unique content or display old ideas in new ways. In an age when the entire Internet is at your clients’ fingertips, you must find ways to make your company’s accounts hold your clients’ interest.
Hide Your Sales Pitch
Think about all the times you’ve turned away door-to-door salespeople or received a prerecorded marketing call. These encounters probably left you feeling angry and irritated. When your customers look at your Instagram account, you don’t want them to walk away with the same emotions. Focus on how your clients benefit from your services or products rather than on how much you want them to buy your items. For example, if you’re making a video about your new reusable water bottles, start with a clip of an actress thinking about how thirsty she is. By putting people in front of products, you make your customers feel valued.
Time Your Ads Properly
Clips on your Instagram account can be up to a minute long, but if they’re on your story, they must last for only 15 seconds. Since your time is limited, use each second to your advantage. Don’t use slow motion or wide, picturesque shots unless they are critical to your video’s effect. Maximize your audience’s attention by showing them something new in every shot without overwhelming them.
Stick to Your Focus
With such a short time limit, keep your Instagram posts to the point. You’re more likely to convince your audience to buy a product if you stick to your main message. Also, your post seems more professional if it’s clearly directed at one goal.
Using a social media account for marketing may seem simple, but each platform has its own rules. Use these tips to make the perfect promotional Instagram video.