Despite the fact that so-called experts have claimed that email marketing is dead for years, it is still going strong and an effective way to spread your business’s or brand’s message. However, if you want to get quality results from your email marketing efforts, you have to do it right. Use the tips and information here to create an effective email marketing campaign.
Segment Your Email Lists
You may have some subscribers who are interested in coupons, while others are interested in what’s new. As a result, you have to segment these people to ensure they are getting the emails they really want. By providing relevant messaging to your customers and subscribers, you will see higher open and CTRs, along with fewer unsubscribes.
Create Mobile-Friendly Emails
Up to 71% of individuals will automatically delete an email they receive if it does not display correctly when they open it with their mobile device. To help avoid the email you send from being sent right to the trash bin, make sure you focus on creating mobile-optimized email content. This means it should be engaging and eye-catching on smart devices.
Consider Using Text-Only Emails
A simple text-based email that included links to your content or products will be most effective. Images will look nice, but most email providers, such as Outlook, are going to block them automatically. This means that most people just see broken stuff rather than a nice-looking image. The key is to write short and descriptive paragraphs that include links to your site.
Have the Email Sent from a Real Person
Up to 64% of subscribers will open an email based on who it is from. No one wants to receive an email from an email address that has “donotreply” in it. With your next campaign, be sure that your email is coming from a member of your customer service or marketing teams. You can even have one from your CEO and let people know how they can respond. This will ensure their reply isn’t ignored or bounced.
When you are creating an email marketing campaign, there are several factors you must consider. If you want to achieve the desired results, be sure to implement the tips found here. When it comes to email marketing, there is an array of things you should and should not do to ensure success. If needed, work with a professional to ensure that the desired results are achieved with the campaign.